I Stopped Saying 'We Can't Afford It' and Started Saying 'No'

The hardest financial lesson I had to teach myself before I could teach my kids

Jasmine Okafor, Personal Finance Contributor
Jasmine Okafor

November 15, 2024 · 9 min read

I used to say "we can't afford it" at least five times a day.

At the grocery store. At Target. When my daughters asked to go somewhere. When they wanted something they saw on YouTube.

"We can't afford it" became my automatic response to any request that involved spending money.

It was easier than explaining. It ended the conversation quickly. And honestly? It felt true.

We were a single-income household. Money was tight. We genuinely couldn't afford a lot of things.

But then my 7-year-old, Amara, asked me a question that broke my heart:

"Mom, why are we always too poor for everything?"

The Moment I Realized What I Was Actually Teaching

We were at the grocery store. Amara asked if we could get the fancy yogurt with the cartoon characters on it.

I said, without thinking: "We can't afford that."

She got quiet. Then she said:

"We can't afford yogurt? Are we that poor?"

And I stopped. Right there in the dairy aisle.

Because here's the truth: We could afford the fancy yogurt.

It was $4.99 instead of $2.99. I had the money.

But I didn't want to spend an extra $2 on yogurt when the regular kind was fine.

That wasn't "can't afford."

That was a choice.

But I'd been using "can't afford" as shorthand for "I don't want to spend money on that" for so long that my daughter genuinely believed we were broke.


What 'Can't Afford' Actually Teaches

I went home and thought about every time I'd said "we can't afford it" in the last month.

Here's what I realized I was teaching:

Lesson 1: We Are Powerless

"Can't afford" implies we have no agency. Money is something that happens to us, not something we control.

It sounds like: "We're victims of our financial situation."

Not: "We're making strategic decisions about how to use our resources."

Lesson 2: Money is Always the Problem

When I say "we can't afford it" for everything—yogurt, trips, activities, toys—it teaches my kids that the answer to every request is "we're too poor."

Even when that's not true.

Sometimes the answer is:

  • "We're prioritizing other things right now"
  • "That's not worth the money to me"
  • "We already spent our fun money this month"
  • "I don't want you to have that, even if we could afford it"

But when I default to "can't afford," I'm lying. And they can tell.

Lesson 3: Our Situation Will Never Change

If we "can't afford" everything, then what's the point of saving? Or working harder? Or learning about money?

"Can't afford" is permanent.

"Choosing not to spend" is temporary and strategic.

Huge difference.


What I Started Saying Instead

I made a rule for myself: Stop using "can't afford" unless it's literally true.

Here's what I say now:

Scenario 1: The Fancy Yogurt

Old response: "We can't afford that."

New response: "I'm not spending an extra $2 on yogurt. The regular kind tastes the same."

Why this is better

It's honest. It's a choice I'm making, not a limitation I'm suffering under. And it opens the door for her to disagree (which she does, often).

Scenario 2: The Trampoline Park

Old response: "We can't afford to go to the trampoline park."

New response: "We could go to the trampoline park, but that's $45. If we do that, we won't have money for the zoo next month. Which one do you want more?"

Why this is better

It teaches trade-offs. She has to think about what she values more. And it shows her that we do have money—we're just choosing how to spend it.

Scenario 3: The $60 Toy

Old response: "We can't afford that."

New response: "I'm not buying you a $60 toy. If you want it, you can save your allowance and buy it yourself."

Why this is better

It shifts responsibility to her. It's not about what we can afford—it's about whether she values it enough to spend her own money on it.

Scenario 4: The Class Trip to Six Flags

Old response: "We can't afford the class trip."

New response: "The trip is $85. That's money I don't have right now. Let me see if I can pick up an extra shift, or we can talk about you using some of your birthday money."

Why this is better

It's honest about the constraint, but it also shows problem-solving. It's not 'we're poor and stuck.' It's 'this is tight, but let's figure it out.'


The Responses I Got (And How I Handled Them)

My kids did not immediately accept this new approach.

Response 1: "But I Really Want It"

This is what Zoe (my 5-year-old) says when I tell her "no" to something.

Zoe: "But I really want the Barbie doll!" Me: "I know you do. But I'm not buying it." Zoe: "Why not?" Me: "Because you have three Barbie dolls at home that you don't play with. I'm not spending money on another one." Zoe: "But this one is different!" Me: "Maybe. But my answer is still no."

Here's what I learned: She doesn't actually need a reason. She just needs consistency.

"No" is a complete sentence.

Response 2: "You're So Mean"

Amara has called me "the meanest mom ever" at least 20 times since I started this.

My response:

"You're allowed to be upset. I'm still not buying it."

I don't defend myself. I don't explain again. I just hold the boundary.

Response 3: "But Mia's Mom Bought Her One"

The comparison to other families.

Amara: "Mia's mom bought her the expensive sneakers. Why can't you?" Me: "Because I'm not Mia's mom. Mia's family makes different choices with their money than we do." Amara: "Do they have more money than us?" Me: "Maybe. I don't know. But even if we had the same amount of money, I still wouldn't buy you $120 sneakers. That's just not how I spend money."

This is hard. But it's important.

Because the real lesson isn't "we can't afford what other people have."

The real lesson is: "Different families value different things, and that's okay."


When I Actually Do Say 'We Can't Afford It'

I still use the phrase. But now I use it only when it's literally true.

Example 1: The Class Trip

Amara's class is going to Washington D.C. for three days. It costs $650.

I don't have $650. I'm working two jobs and I'm still living paycheck to paycheck.

So I told her:

"Right now, we can't afford that. I'm going to look into payment plans, or see if there's financial aid, or pick up extra shifts. But as of today, I don't have $650. I'm going to try to make it work, but I can't promise."

That's different from "we can't afford fancy yogurt."

One is a real constraint. The other is a preference disguised as poverty.

Example 2: The Emergency

My car needed $800 in repairs last month.

I didn't have $800. I put it on a credit card.

When Amara asked if we could go to the movies that week, I said:

"Not this week. I just had to pay for car repairs and I don't have extra money right now. We can go in a few weeks when I get paid again."

Honest. Specific. Temporary.


What Changed After 6 Months

It's been six months since I stopped defaulting to "we can't afford it."

Here's what's different:

Change 1: My Kids Ask for Less

This surprised me.

When I said "we can't afford it" for everything, they kept asking. Because the answer was always the same, so why not try?

Now that I give real reasons, they've stopped asking for things they know I won't buy.

Amara doesn't ask for $60 toys anymore. She knows my answer: "Save your money and buy it yourself."

Instead, she asks: "Can I do extra chores to earn money faster?"

That's a better question.

Change 2: They Understand Trade-Offs

Last month, Amara wanted to go to an indoor playground ($25) and also wanted me to buy her a new book ($12).

I told her: "I have $30 for fun stuff this week. You can pick the playground or the book, but not both." She thought about it for a full minute. Then she said: "Can I get the book now and go to the playground next week?" I said: "Yes."

She's learning that money is finite and choices matter.

Not because "we're poor." Because that's how budgets work.

Change 3: I Feel More in Control

This is the part I didn't expect.

Saying "we can't afford it" made me feel like a victim of my circumstances.

Saying "I'm choosing not to spend money on that" makes me feel like I'm in charge of my money.

Even when money is tight—and it is—I have agency.

I'm not powerless. I'm making choices.

That shift in mindset has been huge for me.


The Script I Use Now

If you want to try this, here's my framework:

Old ResponseNew ResponseWhat It Teaches
"We can't afford that.""I'm not buying that."This is a choice, not a limitation
"We can't afford to go there.""That costs $X. If we do that, we can't do Y. Which do you want more?"Trade-offs are real
"We can't afford it right now.""I don't have money for that this week. We can talk about it next month."Money situations are temporary
"We can't afford nice things.""I choose to spend money on things that matter most to me."Values drive spending

Language shifts that change how kids understand money


What to Do When They Push Back

Your kids will test this. Here's how I handle it:

If they ask 'Why not?' 10 times in a row:

"I've already explained. My answer is no. You can be upset about it, but I'm not changing my mind."

If they cry or throw a tantrum:

"I know you're disappointed. It's okay to feel sad. I'm still not buying it."

If they accuse you of being unfair:

"You're allowed to think that. I'm still the parent and this is my decision."

The key: Don't defend yourself. Don't over-explain. Just hold the line.


The Hardest Part

The hardest part of this isn't the kids.

It's me.

Because saying "I'm choosing not to spend money on that" requires me to own my choices.

It's easier to blame money. "We can't afford it" lets me off the hook.

But "I'm not buying that" means I have to take responsibility.

And sometimes, that feels mean.

Especially when my daughter looks at me with sad eyes and asks, "But why can't I have it?"

Because the truth is: Sometimes I could buy it. I just don't want to.

And owning that decision—being the bad guy—is hard.

But it's honest.

And it's teaching them that "no" doesn't always mean "we're broke."

Sometimes it just means "no."


The Bottom Line

I stopped saying "we can't afford it" for everything.

Now I say:

  • "I'm not buying that."
  • "That's not worth the money to me."
  • "We're choosing to spend our money on other things."
  • "You can save up and buy it yourself."

And when I actually can't afford something? I'm specific:

  • "I don't have $X right now."
  • "We'll have to wait until I get paid."
  • "I'm going to try to figure out how we can make this work."

It's harder. It requires me to be honest and own my decisions.

But my kids are learning:

  • We're not powerless victims of our financial situation
  • We make choices about how to spend money
  • Sometimes the answer is "no" and that's okay
  • Money is finite, but it's not the enemy

And maybe most importantly:

They're learning that I'm in control of our money, not the other way around.

Even when it's tight.

Even when it's hard.

We have agency.

And that's the lesson I want them to learn.

Jasmine Okafor, Personal Finance Contributor
Jasmine Okafor

Contributor

Marketing director who paid off $47,000 in consumer debt by age 28. Now teaching her daughters the financial lessons she wishes someone had taught her.